All About Fred's

I’ve always loved fashion—the thrill of finding the perfect piece, the joy of putting together an outfit, and, of course, raiding my sisters’ closets for something new to wear.
My love for second-hand fashion started young, thanks to my mum, who introduced me to all the boujee
Second-hand designer stores of Petone. Then, growing up as a teenager in the ‘90s, I fell in love with the op-shop hunt—digging through racks to find one-of-a-kind treasures that no one else had and being as 'Punk-Rock' as I could be with my sisters hand-me-downs!

Like many, as time went on, I got caught up in the fast fashion cycle. Working in hospitality on minimum wage, I turned to cheap, trendy buys for that quick dopamine hit. It wasn’t until a year of moving flats multiple times(and a Marie Kondo-inspired decluttering spree) that I realized my wardrobe was overflowing with impulse purchases that didn’t truly reflect me. That’s when everything changed. I rediscovered my love for thrifting, upcycling, and styling pieces in new ways. I started swapping clothes again, embracing slow fashion, and finding creative ways to make the most of what I already had.
Fred's 5 was born.

At Fred’s, we believe in shopping smarter, choosing consciously, styling creatively, and having fun with fashion without contributing to over-consumption.
We curate unique second-hand finds, offer free styling advice, and help you fall in love with your wardrobe all over again. Because sometimes, the best outfit is already hanging in your closet—you just need a fresh perspective to see it.